How To Create Effective Press Releases
Writing and Using Press Releases in Your Business
Yes, you can deliver traffic to your site with press releases, but you must know how to convert it. Regardless of being offline or online, a PR can do the trick if they are written properly. As with any other marketing method, you must follow certain guidelines otherwise they may not bring the results you want. Any marketing method you use must be done correctly and competently, and press releases are included with that statement.
Do not ever send your press release as an email attachment. How often do you open attachments that are sent to you in an unsolicited fashion?
That's right, huh? You wouldn't have an exception to this rule would you? It's good to target individual recipients for your release but put the release in the body of the email. A personalized message is the way you will get people to read your press release. It will direct people to read what you have sent them without them ignoring it the moment that it arrives. It's all about making the prospective client curious - the personalized message will make them wonder about what you have sent and then they will read what is below the paragraph. Just spending a minute or two doing this could make you lots of money. Your perspective should have changed on why this works. Hasn't it?
All press release standard formatting includes releasing all company contact information. Expectations for contact data are for all your addresses for business and the numbers where you can be reached via phone. The more ways people have to contact you the better great post to read off you are going to be. This article is for serious marketers and not scammy IM newbies, so do the right thing. If you create real PRs with a good story, then the real media will want to get a hold of you.
If you want to get the best exposure and chance of being picked up, then publish your PR during the week and not the start of end of it. Never publish on Monday because that is known to not be a good time. Moreover, people are catching up on other things like emails, etc so they tend to just put things in a pile for later. Unfortunately, Friday is almost a total waste of time for employees getting work done in offices, for the most part. You want to grab peoples' attention when it is looking for something to pay attention to, not when people are playing catch up or too focused on prepping for the future.
There are so many things that you can do to increase the success of your press release.
You need to ignore anyone that says that it is not worth your time. Right? Usually the people who say that are the same people who expected success overnight with very little work. After reading this article, you should realize that the tips and strategies within it, will help you build a foundation to success now and in the future. Anyone that spends a little time researching will find more strategies that may work even better.